Why AI Means Nothing For Retail…without the data to build it on

OVERVIEW

The adoption of new technology to drive customer engagement in retail is a strategic, dynamic process involving a careful balance between business objectives, data quality, CX, operational efficiency and compliance. Your data is at the very core of it all: to leverage AI and other new tech successfully, accurate, diverse, bias-free, compliant datasets are crucial. And above all, it all needs to be available in real time across channels to inform campaigns, decisions and actions as they arise.

Retailers that master data unification, activation and orchestration will stand the best chance of driving personalised experiences, customer loyalty and market differentiation. It’s a lot…so how is it done?

• How do you connect all your customer data at an individual level in real time to inform and deliver the best shopping experiences?
• How can you unmask and identify more of your visitor data and events, shaping seemingly anonymous information to form meaningful connections and outreach?
• How do you bring it all together to deliver dynamic, real-time personalization at scale?
• How can AI transform how you uncover, predict and act upon behavioural insights, customer preferences and trends?