Be. Data. Smart: why AI means nothing for your commerce without the data to build it on
Thursday, 11 July 2024
18:30 to 22:00 Europe, London
Address
Mimosa at The Langham
1c Portland Place
London
W1B 1JA
United Kingdom
INDUSTRIES: Cross Industry
EVENT TYPE: Club Dinner
OVERVIEW
The adoption of new technology to drive customer engagement and topline growth is a strategic, dynamic process involving a careful balance between business objectives, CX, cost and operational risk. Your data is at the very core of it all: to boost omnichannel performance with AI and other new tech successfully, accurate, diverse, bias-free, compliant datasets are crucial. And above all, it all needs to be available in real time across channels to inform campaigns, decisions and actions as they arise.
Businesses that master data unification, activation and orchestration will stand the best chance of driving personalised experiences, customer loyalty and market differentiation. It’s a lot…so how is it done?
AUDIENCE
Join us to exchange opinions and ideas with leaders approaching shared challenges.
Combining structured business discussion with free-form networking over fine food and wine, the event will be independently facilitated and will leave you with fresh insights, robust practical examples and powerful new connections.
With a perspective from Will Lockie, Digital Director at Noble Panacea, as well as BigCommerce and Apply Digital.
Noble Panacea is a luxury skincare brand, whose product is based on the findings of Scientist Sir Fraser Stoddart. Since their inception, D2C online has been a key growth channel, resulting in a recent change in commerce platform. Will leads their digital and technology strategy.
AGENDA
18:30 – 19:00 – Arrival & Aperitif
Meet your peers and get to know each other over a welcome drink
19:00 – 21:30 – Dinner & Discussion
Fine dining, fine wine and fine discourse form the perfect menu.
21:30 – 22:00 – Coffee & Digestifs
Conversations continue over coffee and a selection of digestifs
22:00 – 22:30 – Carriages
Homeward bound
LOCATION
Mimosa at The Langham
1c Portland Place
London W1B 1JA